Our PPC Experts

Jonathan came on board as Director of Search Engine Watch with Incisive Media in December 2009. This newly created role will see him bring the spirit of collaboration back to Search Engine Watch and transform the site into a vibrant community of search and tech marketing professionals. Before joining Search Engine Watch, Jonathan worked as Search Marketing Specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech and finance sectors (websites such as Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs & Computing Careers)

Mike Grehan is VP, global content director, with Incisive Media, publisher of Search Engine Watch and ClickZ and producer of the Search Engine Strategies international conference series. Formerly, Mike worked as a search marketing consultant with a number of international agencies, handling such global clients as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is also chair of the Search Engine Strategies Global Advisory Board and is currently writing his third book on search marketing, due in spring 2010.

Joseph Kerschbaum has been working in the SEM industry since 2006. Since then he has been sharpening his expertise in PPC advertising, search engine optimization, conversion optimization, and social media marketing. Joseph's writing on the SEM industry has appeared widely on PPC Hero, SEO Boy, Website Magazine and other industry blogs and journals. With David Szetela, Joseph is the co-author of "PPC Marketing: An Hour A Day," forthcoming from Wiley/Sybex.

John A. Lee is an internet marketing jack-of-all-trades with experience managing PPC, SEO and social media campaigns, but is perfecting his pay-per-click and analytics skills for Clix Marketing clients. John is an avid blogger, writing both professionally for the Clix Marketing PPC Blog and on personal blogs. Before joining Clix Marketing, John worked as Paid Search Manager for Wordstream, Inc. and was a Senior Search Marketing Consultant for Hanapin Marketing in Bloomington, IN where he was instrumental in the success of Hanapin's two search marketing blogs: PPCHero.com and SEOBoy.com. John's writing has also appeared on the Wordstream Blog, ShimonSandler.com and within Website Magazine.

Melissa Mackey is online marketing manager at Fluency Media, an Ann Arbor, Mich.-based digital agency serving mid-to-large sized companies and institutions. She also blogs at Searching Beyond the Paid, where she writes on the topics of pay-per-click marketing and other aspects of search engine marketing.

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.