Ask the PPC Experts

I have a client who has an account with yellowpages.com. I have been working with them making sure they are in all the local directories, link building, e-mail marketing and more. They also pay Yellow Pages $90 to submit to other directories. Should I tell them it\'s too much or should I continue to have them work with yellow pages too.

Hi,

The answer depends on the economics of your clients business as well as yours. The first step in determining if that $90 is worth it, is through tracking. Do you have any way of attributing if a lead or a sale came from YellowPages.com? If so, look at the value generated from YellowPages.com and see if there was positive ROI was generated.

If you don't have any tracking setup, consider a third party tracking solution like Google Analytics so you can measure your performance. If you feel you can take that $90 and put it to better use somewhere else, put together some evidence to support your claim for your client and have a conversation with them in that regard.

- Shimal

Answered: Mar 15, 2010 - 6:07 pm EST What do you think?