An extremely useful feature from Yahoo is the Ad Delivery Report. This report shows a breakdown of all the domains where your ads have been displayed as well as the cost from each domain. This report is particularly useful in finding domains of spurious nature. If you have the Yahoo pixel installed you can even see cost/conversion on a particular domain. The most actionable steps is to block any referring domain that has a significant cost/conversion well above your threshold or block a domain that you feel does not relate well to your offer.
To access this report click the Reports tab in your Yahoo account and then click on Ad Delivery Report.
- Amy
Answered: Feb 12, 2010 - 7:04 pm EST What do you think?