Should I run search and content in the same campaign?
It is best to split out search and content into separate campaigns. While Quality score is not a concern as there is a separate quality score for search and content distributions, there are still several advantages to splitting out these two distributions. Ideally, search and content should have separate budgets that should be allocated appropriate to maximize profit. Sharing the budget can dangerously allocate incorrect budgets to search and content campaigns. Reporting will be much easier if metrics are split from each other. Structure may also vary as content campaigns inherently require different keywords and structure than search campaigns. The small amount of work required to build separate campaigns is well worth the effort.
- David
Answered: Feb 11, 2010 - 8:03 pm EST What do you think?