Let me first be clear that Google is not transparent in exposing this information. I have gathered tidbits over the years of my phone calls with Google reps. That being said:
This really depends on what you are Marketing. If you are involved actual product marketing, have a website that sells tangible products with SKUs, and an internal shopping cart, i.e. EastcoastGolfsales.com, a ladies golf store, then Quality Score adjustments should come quicker as adtext is specific, landing pages are keyword rich, and in the eyes of Google you are probably a lower flight risk to break rules. In this case I believe the adjustment will happens over 24 hours.
If you are an affiliate marketer, be it dating, diet pills, mortgages, in my experience Google will more closely scrutinize your landing pages and ad copy. This is probably due to the volume of marketers in the same vertical, and some bad eggs that ruin it for everybody else. In this case I have seen improvement over a day, or sometimes I have seen nothing happen. If unsure its always best to reach out to a Google rep and have them point you in the right direction.
- Patrick A.
Answered: Feb 23, 2010 - 12:25 pm EST What do you think?