Should I run different match types in the same group on Google?
I always recommend running only one match type in a group on Google. While it may be easier to see all similar keywords grouped together in the Google UI, splitting out the match types can give a true sense of conversion metrics if you can ensure that the broad match keywords are not showing up for any exact match query.
To avoid the broad match keyword from showing up on the exact match query place your exact match keywords in a separate campaign from your broad match keywords. The next step would be to add your keywords in the exact match group as negatives on exact match in the broad group. This will prevent your broad match keywords from showing up on exact phrases. This will give a much better insight into the real ROI of your broad match keywords.
- David
Answered: Feb 5, 2010 - 5:06 pm EST What do you think?