Google's search query data is good, but having a tracking platform that captures all queries can be even more beneficial. This way, you won’t run into the issue of Google showing partial data, i.e. "50 other unique queries like this". That being said, you can still leverage search query data to bolster your list of negative keywords. This is a great source of information to see which of your broad match keywords are pulling in any unwanted traffic. For instance, if you are running a lead generation campaign for mortgage refinancing and you have "loans" as a broad keyword, then you can be getting traffic from "student loans" or "veteran loans"... basically unwanted traffic. From the information gathered you would implement the appropriate negative keywords, like "student" or "veteran". Checking the search query logs on a regular basis will help keep your traffic clean, cost down and conversion rate up!
- Amy
Answered: Feb 8, 2010 - 7:33 pm EST What do you think?