Ask the PPC Experts

Junk Mail Publishing is an online classifieds website: 1. Currently set all our campaigns to target only people who want to place an ad-selling something and not to buy something-(Is this a good method?) 2.We have set our conversions code to trigger only once a person has placed a ad making our conversion rate very poor(What do you recommend we doing?) So withour adwords account e.g we only targetting 6% all internet users who are selling as oppose to 94% of Buyers who might become sell

Thank you for your question. Having visibility into what is going on with your SEM campaigns is one of the most important aspects of any marketing campaign. Perhaps you don’t value a "buyer" as much as a "seller" but you can still assign a value to a "buyer" conversion and optimize toward a lower goal. At a high level, sellers are only going to grow if their items are bought. So while there might not be direct income from a "buyer" you can help your business grow by attracting sellers with a larger buyer market.

Each market helps to grow the other grow. You can continue to focus on sellers, but be sure to have some way to optimize to buyers.

-Shimal

Answered: Feb 18, 2010 - 7:05 pm EST What do you think?