Good PPC marketing parallels an early lesson I learned when in Grammar School with a slight twist; Who, What, When, Where, and How am I?
Who am I marketing to? - Cruises are usually segmented by types of people. There are Singles, Seniors, Religious, Families, etc..
What am I marketing? Cruises, vacations, Getaways. Its more than a boatride, it's a vacation or an experience and someone may be looking for something they just don't know it's a cruise.
When/where am I marketing? - Is it being shown at the right times, in the right places.
How? - There are lots of Hows.
How is the usability of my website?
How much do I want to pay for a lead?
How am I capturing my conversion information?
So the answer lies in those elements. Unfortunately, it's not that easy to just get more conversions.
- Patrick A.
Answered: Feb 16, 2010 - 7:41 pm EST What do you think?